Study No. 5
TRA-CAL
After a strategic decision to simplify the name to "Tra-Cal," we partnered to create a full rebrand that reflects their commitment to precision and quality in the calibration industry. New logo, color palette, typography, visuals, website revamp, and sales collateral - all professionally designed to powerfully communicate Tra-Cal's value proposition and services.
Social imagery almost goes hand in hand with any web project, so we always make sure that any imagery that will find it’s way to social media looks and feels exactly like the place it’ll ultimately lead the user toward.
We love incorporating motion whenever appropriate, and one of our favorite places is right there in the top “hero” section of the homepage - selling the brand narrative with a dynamic element.
LET’S GET MOVING
Even if you’re not sure where to start, don’t hesitate to get in touch. We’re happy to chat through your ideas and start strategizing.