Study No. 4
SIXGEN
SIXGEN came to us with a clear goal: evolve their brand to reflect their expanded capabilities and bold positioning in today’s dynamic cyber landscape. Our team partnered closely with them to deliver a comprehensive refresh—including new messaging, modern brand style, a redesigned website, and a full suite of marketing and sales collateral.
While the web is often one of our earliest canvases for trying out new colors, type, and everything else - collateral is often a fast follow. The myth is that you can sit down, pick out all your favorite colors and then call it your style. You need to have an area to play a bit, try things out and see how it all feels.
We’ve found that nearly every client we engage with has either an unstuffiness set of style guidelines, or more often than not, none at all. If you’re trying to maintain prototypicality in your brand narrative - making sure you always “look like yourself” - then adhering closely to style rules is essential.
LET’S GET MOVING
Even if you’re not sure where to start, don’t hesitate to get in touch. We’re happy to chat through your ideas and start strategizing.