Study No. 5
FBCS
Veteran business strategist Kimion Walker asked us to whip up a brand for her new venture, FBCS (Flexible, no - Flex-Able, no… Flxable… we think that’s the one - Business Concepts and Solutions). Step one is our usual discovery interview, and learning she’s also a Yogi instantly set the mood for our style explorations.
We often counsel new clients to avoid trying to force-feed their own personality or hidden bias into elements like the logo - saving that flavor for everywhere else. Photography, illustration styles, color - you can do almost anything to start building that brand narrative.
LET’S GET MOVING
Even if you’re not sure where to start, don’t hesitate to get in touch. We’re happy to chat through your ideas and start strategizing.