web design & developmentA website is a crucial strategy to the success of any business. Without a professional and easy-to-navigate website, you may be losing a majority of your prospective customers. At Independents Creative Group, we provide you with a modern, responsive website through a seamless, step-by-step process.
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research the basicsIt’s important for us to be familiar with your brand on an expert level; we want to get to know your business as well as you. During this research stage we will review your business goals, target market and customer behavior while also analyzing your competition’s websites.
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the wireframesWith basic content organized, we can begin the layout and functionality of your site. We will provide you with what are called, "wireframes," or blueprints of your website. This will give you a good depiction of your site before we begin adding the graphics and copy.
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the designAfter the wireframes are completed and approved, we design your site's pages with custom graphics. These mockups detail the layout of the site using stock images or images provided by you. If copy is ready at this time, we will also add the content during this stage.
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the developmentAfter your mockups have been approved, we build your design using HTML, CSS, and Javascript and host your new theme on Wordpress. As everything comes into place, we can create a testing environment where you will view and navigate your website before live launch. This is when we can make any last minute changes and correct any bugs we find.
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the SEOSEO stands for Search Engine Optimization and it enables your website to rank higher in online searches through Google, Yahoo, and Bing. This service is included in all website designs and consists of adding keywords, meta-descriptions and meta-tags to help promote your website in a specific search environment. If you wish to take this to the next level we can discuss investing in a Google Adwords campaign to help give your site an extra boost!
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